Our adtech sees what happens inside your ads, and scores them against top-performing creative practices.
Scored driver by driver for your industry, your objective and platform, then benchmarked against your competition — before launch and after, so you know exactly what to fix and what to keep. Built on 200+ signals, distilled from years of research by the major publishers.
AI isn’t the real threat to this industry.
Generative AI is a powerful tool. We’re all still figuring out how to use it well.
The real threat is bigger, older and hiding in plain sight: creative that doesn’t work. We just keep calling it a “performance problem”.
70%
of Fortune 500 media spend is wasted. The channels are fine. The creative didn’t do its job.
<1%
of campaigns each year hit the top tier: real results, case studies, awards. Everything else is an ocean of forgettable marketing.
<30%
of video ads today follow even one effectiveness best practice. Follow them and you start ahead of the pack.
Sources: CreativeX Global Adv Waste Research 2023; Google Creative Works 2025 + Kantar.
Good creative is good for business.
It’s the most powerful lever you have. And what makes creative effective isn’t just the idea. It’s how the idea gets built.
Ads built on the Creative Drivers of ROI see +30% short-term sales likelihood and +17% long-term brand lift.
Source: Kantar + Google Creative Works, 2025.
What drives ROI, all platforms
What drives ROI, digital platforms
Sources: Nielsen Catalina Research 2023, The Key to Effectiveness (ROI drivers); Kantar + Google Creative Works 2025 (sales likelihood and brand lift).
The founder
18 years at Google, testing thousands of ads in YouTube’s Creative Labs.
Eleven of those years were at YouTube, in the creative team, working out what makes video ads work for the world’s biggest brands. AdMentor is that experience, turned into a tool you can run on your own creative.
Giorgio Ferretti · Founder, ROY · Milan
The breakthrough that matters to us: technology can now understand what happens inside the ad itself.
AdMentor watches your video, checks it against the quality drivers research has proven to move results, and benchmarks it against competitors in your category.
Multimodal LLMs, purpose-built AI agents for every driver, and a human expert checking the work.
Analysing
The AI watches the video and understands it: framing, cuts, sound, voices, branding, on-screen text, emotion.
Evaluating
Dedicated agents check whether each quality driver is there, and how well it’s executed. A human expert reviews the output.
Results
You get scores, specific recommendations and a list of actions, ranked by impact.
A real case
Automotive · B-SUV · Awareness objective · 20s
vs Competition score
vs CORE drivers
vs AWARENESS drivers
Hook
55%
- 98%Voice
- 95%Sound on
- 85%Quick pacing (5s)
- 21%Music
- 0%Sound effects
Branding
72%
- 98%Brand mention (speech)
- 96%Brand visual (5s)
- 95%Brand logo (large)
- 9%Product close-up
Connection
51%
- 100%Face / eye contact
- 86%People
- 73%Single message
- 27%Emotions
- 0%Product interaction
Ask
19%
- 27%CTA (speech)
- 21%CTA in context
- 8%CTA (text)
Priority actions
5 actions, ranked by impact.
-
1
Add a comprehensive CTA mechanism
Verbal CTA at 0:17 + a “discover more” text super at 0:20 over the final logo.
-
2
Introduce audio enhancement layers
A minimal electronic beat from 0:13 + subtle transition SFX between the rapid cuts.
-
3
Inject product-interaction moments
Replace 2 studio shots with speakers handling or wearing the products, plus lifestyle B-roll.
-
4
Extend brand-mention frequency
2–3 more speakers reference the brand during the intros (0:00–0:13).
-
5
Add emotional resonance
Genuine smiles and energy in 3–4 shots, instead of the current neutral expressions.
This is a teaser of our in-depth audit: what’s working, key optimization opportunities and the rationale behind them, plus a rewritten script tailored to drive incremental performance.
What AdMentor™ does for you
Before launch
Fix it before it airs
- Checks your video has everything it needs to perform
- Recommends targeted edits that move the numbers
- Keeps you from burning media budget on creative that won’t land
After the campaign
Learn what worked, and why
- Benchmarks your videos against your category and industry
- Shows what worked and what didn’t, backed by data rather than opinion
- Improves business results. And might win you an EFFIE award or two along the way
Custom
Your own brand code
- We analyse your best recent campaigns, the ones that worked hardest, and pin down why
- We find and write your brand’s own code for effectiveness
What goes into AdMentor
Expertise
20+ years at Google and YouTube, testing thousands of ads in YouTube’s Creative Labs for the world’s biggest brands. Plus senior creative direction from an international team.
Tech
LLMs, AI agents and our own platform: a combination nobody else on the market has, built to give consistent answers every time.
Data
Research-backed data: we brought together the best research on video effectiveness into one framework, for the first time.